Friday, March 11, 2011

Why People are Missing Your Facebook Fan Page Updates


It can be Valentine’s Day, but I have no love in my heart for FaceBook right now.Sometimes I hope they would just leave things alone.  As soon as we catch used to how everything works, they change it up on us.

New Facebook Fan Page Updates

If you chose to update your fan page to the new layout, which will be mandatory in March, you may be wondering what happened to your most recent posts made by some fans.
They essentially are here.  They’ve just been reorder.  With the fresh update, the “friends” you’ve interacted with recently and/or the most get top billing, while the other posts get buried further down the page.
The thought of the new Facebook update is to prioritize and feature the people and fan pages you interact with the most on your news feed.  I coincide this makes sense among your personal Facebook account since most populace don’t cooperate with every one their “friends” and facebook fan pages they “Like.”
everybody has their favorites, so it’s convenient to see those first.  In fact, this feature is not truly new.  FaceBook has been doing this for fairly some time with the news feeds, but they’ve recently just kicked it up a notch and applied this logic to facebook fan pages.
So for facebook fan page owners, this means those who don’t interact with your page much may not be seeing your updates on their news feed.
However, my genuine issue with the update is the new default posting order on the fan page.  It now makes sense to have the most recent post displayed first, and if that’s no longer the default, at least give us the option to change it.
I suppose they figured adding the email notification for every new post would placate us, but I find it ridiculous that I have to go hunt and peck for the new posts because the are buried somewhere on the page.  It too decreases the chances of people interacting and replying to the latest posts.

live on the Radar

While there appears to be no fix for the fan page posting order, you can do something about reappearing on your fan’s news feeds.
Perhaps add a informal note to a prominent area on your site or even create a quick blog post that educates them. For example…
Missing our Facebook fan page updates?  Here’s how to stay connected.  Scroll to the bottom of your FaceBook homepage, choose Edit Options, then select Show posts from: All your friends and fan pages.
Of course, not everybody will want to do this, but there will be some who still want to receive updates from all their “friends” and fan pages.

1 comment:

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