How to make a Custom Facebook Fan Page

It has inadvertently become Facebook week. I did not plan this and originally was only going to use the placement I wrote on Monday about not integrating Twitter and Facebook. Except then a question in the comments inspired me to write the tutorial for deleting and editing Facebook applications. So, now I will round it off with information on Facebook fan pages.

I recently created a Facebook fan page for this website and my company. Earlier to this I was sending business information through my personal Facebook page. While I still do this with my blog posts, my private page contains too much goofiness, like links to new Monkey Island videos, to be consider professional. The fan page contains some of articles, reviews of my work and links of interest about Word Press and freelancing.

I learned relatively a bit about Facebook while making the fan page and discovered some applications that are really useful. At the base left of fan or business pages are a link that says ‘Create a Page for My Business’. Clicking on this will catch your started. You attractive much just need to name the page and say that you have the right to create it.

Facebook then creates a non-payment page with the Wall and tabs for the other basic applications such as Info, Boxes, Events and Notes. The Wall, Info, and Boxes tabs cannot be removed. It used to be potential to rename certain tabs like Boxes but apparently this stopped working with the last Facebook update. This will become more important a small later in the article.

Facebook Fan Page Customization

Facebook is the one of best social network in the world. There is a bundle of potential for marketing on Facebook, but to get optimal benefit you want your page to stand out instead of looking like every other page. Having a Facebook fan page is a excellent way to promote your blog, your business or anything else you do in the online world. Further Facebook allow you to customize your fan pages a bundle using their FBML language making it completely unique and perfectly aligned with your marketing strategy. For example it is possible to add forms to gather emails, PayPal buy now buttons etc. Check out these examples to get an idea of what is possible.
Like Facebook’s user base increasingly grows larger (it just hit 500 million), so do the benefits of having a fan page to market your content. If you’re a regular visitor of other peoples’ fan pages you can have noticed that it is more and more common that they are customized. It is not that tricky and you should consider giving it a try yourself.

Social Media Marketing vs Traditional Marketing

Although both social media and other forms of marketing might sound the same to you, there is a huge difference; the difference is interruptive marketing Vs. uninterrupted marketing. Traditional marketing such as TV and radio force advertisements that we have to take in. Think you are watching your favorite show and then comes an ad telling why it is the best toilet cleaner in the world, during the most interesting part of the show. Whether you watch the ad, change the channel or walk away is because you are forced to that ad. which comes to what I am saying, you are interrupted from what you were doing.

Social media marketing on the other hand doesn’t implement such methods. There is no walk out involved. It is your choice whether you want to view the ad or not. Social media marketing requires particular social media platform communities. 

As social media becomes more and more everywhere in today’s online generation the impact on business will only increase. It is not only beneficial, but absolutely essential for the bottom line of any company’s sales goals and to stay ahead of your competition.