Introducing Friends Activity to Facebook Pages

It might appear a tad bit irresistible with all the recent changes that have occurred on Facebook and there is still more to come. Most recently, Facebook has enabled friends to see other “friend’s activities” on Facebook FanPages. This means that community on Facebook can have a clearer view of what is said about facebook fan pages they have both “liked”, filtering out the noise from other people.

What does this mean for Facebook Page Owners/Admins?

As you know, peer recommendation is at an ultimate high and many people search for reviews from other people, even having businesses setting up shop on other sites to retrieve reviews regarding their business. Now with Facebook’s latest change to Facebook fan pages, friends can see anything and everything said by other friends that share the commonality that is your page, simply by going to your page and on the left hand side, clicking on “Friend’s Activity”.

Although access to each “friend’s activity” regarding a page is located on pages, it will differ from page to page. It is dependent on shared “likes” among friends. Pages cannot view these interactions; the feature disappears as soon as you use Facebook as your page.

What does this mean for Facebook Users?

This means that you will now be able to see what your friends think of a page i.e. business, interests etc. without having to see it come through your newsfeed, asking them or by viewing their profile. Any friend’s that have “liked” the same page(s) as you and have interacted on that page via “likes”, comments etc. are now viewable to you by visiting that page(s) “friend’s activity” located on the left hand side of the page.

This can help pages with peer recommendation and for users to see peer recommendation. All owners and admins must be watchful of what interactions are happening and as always responsive to any negative sentiment. This may even encourage you to become more vigilant regarding your Facebook page. In return, this feature makes a page more valuable to its users, for now they can see what their friends think, many which who most likely target your local area.

What 100 Million Active Twitter Users Revenue to Business

Everyone has known that Twitter has been vast for a while. Today, we got to look into somehard numbers showing just how concerned it has become with 9-digits worth of active Twitter users online. Over partially of them log in daily.

What does it mean for business?

Twitter has been both the easiest and hardest nugget to crack unlock as a business and marketing tool. It’s been simple for some who have been clever to use its real-time conversation part to reach current and future customers. More highly, it’s been a huge tool to allow current and future customers to reach them.

For other businesses, the challenge has been in leveraging the broadcast strength of Twitter. With news, it has become an invaluable tool for journalists wanting to get the news and everyone else wanting to read the news. For business, getting traffic to content is more of a challenge. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial.

Businesses who do not break news and who do not want to get controversial must use Twitter to get the messages out without the links. The sheer size now of Twitter makes for concise messages to have a chance if they’re funny, insightful, or interesting in some other way. That’s what 100 million active users means. Unlike before, when we had to get people to click on links to make Twitter useful, today’s bulk allows us to be more effective in business if we are putting out more messages that fit into 140 characters than by posting links that few will actually click on.

I will tweet out the link to this article and it will get retweeted by dozens of people. Even with 90k+ followers, I will likely not see more than 1000 visitors as a result of the Tweet. That alone should tell businesses the real key to all this: