Friday, March 25, 2011

Optimize Your Social Media Pages


When you hear about social media, the initial thing that pops in mind is Facebook. The next thing is most likely about making lots of friends and sharing updates online and so on. But do you know that social media plays a big role in search engine optimization? Making use of a Facebook Fan Page or group can increase your traffic and improve your website’s ranking on search results.
You must realize, as many website owners have, that you want a Facebook or Twitter page to accompany your site. Treat your Social Media Pages as individual websites and provide them with as much SEO qualities as possible. The first thing to perform is to know which category your website falls under before you create a fan page. If yours is a business website or just for fun or exercise, you can categorize it appropriately for it to appear among relevant search results done within the social network.
Also take benefit of research done about social networks and how people use them, for example, there is the most activity in the mornings and evenings quite than afternoons, and that posting something for your fans once a week is most successful. There are lots of researchers looking at social networking today, and you can significantly benefit your SEO strategy from their findings.
The content of your social network page is too important as what goes on your website. Make sure that you have relevant content and evade spam messages. Do use sufficient keywords in your content as well because Social Media Pages also appear in search engine results. a further tip is to add links to your website onto your social networking page regularly as a source of link building.
You must do your best to give your fans information that they can use and discuss on the networking site. Your updates should encourage opinion from users such that you get more fans and in turn more traffic to your website. Promote your website through social networks so that you create viable links and higher ranking on all search results from within and outside the network.

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