What 100 Million Active Twitter Users Revenue to Business

Everyone has known that Twitter has been vast for a while. Today, we got to look into somehard numbers showing just how concerned it has become with 9-digits worth of active Twitter users online. Over partially of them log in daily.

What does it mean for business?

Twitter has been both the easiest and hardest nugget to crack unlock as a business and marketing tool. It’s been simple for some who have been clever to use its real-time conversation part to reach current and future customers. More highly, it’s been a huge tool to allow current and future customers to reach them.

For other businesses, the challenge has been in leveraging the broadcast strength of Twitter. With news, it has become an invaluable tool for journalists wanting to get the news and everyone else wanting to read the news. For business, getting traffic to content is more of a challenge. Even with a good following, the ability to blast out links with marketing messages has not demonstrated a strong return unless the news is breaking or controversial.

Businesses who do not break news and who do not want to get controversial must use Twitter to get the messages out without the links. The sheer size now of Twitter makes for concise messages to have a chance if they’re funny, insightful, or interesting in some other way. That’s what 100 million active users means. Unlike before, when we had to get people to click on links to make Twitter useful, today’s bulk allows us to be more effective in business if we are putting out more messages that fit into 140 characters than by posting links that few will actually click on.

I will tweet out the link to this article and it will get retweeted by dozens of people. Even with 90k+ followers, I will likely not see more than 1000 visitors as a result of the Tweet. That alone should tell businesses the real key to all this: