While creating your Facebook Fan Page, one of the first things you must do is add a Page Photo. This establishes your identity at a look (many times that’s all visitors will do — glance) and helps to solidify your branding, so it is an absolutely essential step when setting up your Fan or Business Page.
Because most places around the web require or re-size profile images to be square, many people assume the same is true for Facebook. Not so! Your Page Photo can be up to 200 pixels wide and 600 pixels high, which is a pretty good amount of real estate to send a quick message and make a first impression. We suggest taking the time to create a Page Photo that includes your logo or branding, as well as a simple “first impression” message to your Page visitors. While the size is up to you, it is helpful to be aware of the possibilities.
Lastly, keep in mind that your Page Photo will be used for the thumbnail image that is displayed next to all of your status updates and posts. The thumbnail image is automatically re-sized to 50 x 5o pixels (yep, a square), which sometimes looks weird if you’ve uploaded a long Page Photo. To modify this a bit, hover over your Page Photo and click “Change Picture”, then “Edit Thumbnail” (see screen shot below). This will let you select an area of your Photo which looks best as a square. Don’t overlook this last step, since your thumbnail is what everyone will see in their news feed!
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