Friday, April 15, 2011

10 Amazing Tips to help you Raise your Fan Page on Facebook

If you own a business (and I do judge a website or blog a business) then you most likely have either heard about the benefits of owning a fan page and using it to drive traffic to your website, attract opt ins, interact with likeminded nation, and so much more. Or you are looking into it as a future investment for your business website or your blog,  I thought I’d share various methods  to assist you.
For the record, Facebook is the second highest traffic website with 135 million unique visitors each month, if you are able to siphon off even a small portion of that to your website or blog I’m sure you’d be happy as traffic is truly the lifeblood of a blog, and without it things can be very lonely indeed.
Here are the various methods.
a)      Add the Facebook widget rig
ht into the center of your blog, where people can see that
b)      Create a facebook fan page on Facebook, brand it and link back to your website
c)      There is impressive to be said for social proof, nobody likes to be the first person to join a page that has no other members so get your friends and colleagues to join
d)      Allow members to like a fan page directly from a website.
e)      Incorporate at least 3 major points of contact into all correspondence in the signature section of your emails. Now whenever you send an email out there is your Website, Twitter account, and Fan page listed at the bottom where curious people can click over and check things out, and hopefully add themselves to your network. Investigate creating and using a digital signature that has your picture and a brief overview of who you are.
3.       Write blog posts occasionally with blatant links to your fan page knowing that a few people will read the post, find value and add themselves to your network.   http://www.facebook.com/wsioms (hint, hint, nudge, nudge…) lol
4.       Run a contest and I gave away  something that has a value of around R500.00 for the winners.
5.       Use a free service like www.socialoomph.com and set up a direct message that says hello,  point your new followers to your faceboo fan page. As you can imagine this will assist to cut the time taken to answer each new follower.
a)      Start a Twitter account and actively grow your Twitter community.   Sent out a series of email to your database inviting people to join you. It’s important to note that it works really well if you have a few different messages and rotate them as your needs change. Point to your fan page one month, and free e-book offer the next. This is one tip I’d implement if I were you!
6.       Another hidden gem that I’d highly recommend you take advantage of is www.Twiends.com This is a social growing community that connects Twitter users, Facebook pages, and YouTube enthusiasts. You used to be able to use them to drive traffic to your blog or website also, but they’ve been slapped by Google recently and taken the feature offline until further notice. This one is powerful, so head over, tell them I sent you, and start using them to add fans and followers to your social network!
7.       Try finding facebook fan pages that are in your niche, and liking them, mention to the owner that you too are working hard at growing a fan page community, and ask if they’d reciprocate. Most will, but don’t be upset if they don’t. Often they just might be busy with building a business and not have time to respond to every request made of them.
8.        ‘Like’ pages that create videos and post them on the page with the intention of helping people toward furthering a goal. The page that comes to mind is Get 10,000 fans that ironically has close to 25,000 at the time of this writing.
9.       Make sure you interact with the current members of your page, and post quality information for them daily. Also develop a set of rules for members who wish to post links on your wall. There are unfortunately millions of spammers who target large fan pages with no other goal but to spam the internet with links to their crappy offers or affiliate pages. I personally remove the links within minutes usually, and ban the user that spammed it in the first place.
10.   If you have an email list of subscribers that you’ve built up via your blog them make a point of asking them to also head over and like your fan page. Perhaps you can even find some way of rewarding the ones that do as a way of saying thank you. These people are already fans of your blog so it usually isn’t too hard to convince them to also “like” your facebook fan page as a way of showing their support.

Saturday, April 9, 2011

Social Media Strategies For Entrepreneurs


Social media strategies for entrepreneurs require to be a lot different than social media strategies employed by, let say, Old Spice. If you are an sovereign marketer or have a small team, you just may not have the time or money to hire hilarious actors for a YouTube campaign that generates millions of views within a few hours.
while it comes to social media, a lot of people are looking for the big home run, where they could be receiving a greater return on a series of small, simple methods. Here are some strategies you can use that are easy to do, proven, and inexpensive.
1. improvement your site. It’s wonderful to me how many absolutely crappy websites have “share me!” widgets all over them. Why would your visitor want to share a awful site? Before you invest any time or money in social media strategies, make sure your website is worth sharing!
2. comprise share options on your site. If your site is excellent and valuable of people sharing, you must make it easy for them. Tweetneme is a great blog plugin to create viral re-tweets of blog posts, Facebook has great sharing tools, and there are a lot of great social bookmark sharing tools as well.
3. Brand the “large three.” YouTube, Facebook, and Twitter are the major social sites going. It’s worth taking the time to brand your YouTube channel, Facebook  Fan Page, and Twitter page. It’s simple to create a customized page or channel on all three of these sites.
4. “Like This.” This could go in step two, but it’s so great I am breaking it out. Install the Facebook “Like” button on all of your websites and blogs! You might have to beg your friends and family to go “Like” it to get some information, but once people see others Liking your site, they will too. This one tip alone could lead to significant traffic and sales from Facebook.
So there’s four very simple, free methods you can employ to improve your social marketing strategy in a hurry.

Friday, April 1, 2011

Facebook E Marketing Policy: How to Start a Fan Page on Facebook


Now recently Facebook passed the magnificent goal of hitting over 500 Million users. According to Nielsen Wire, the usual amount of time per person spent per month on Facebook is over 7 hours. This amount continues to raise. really, research also suggests that people spend three times more time on Facebook than they do Google. What does this indicate for your business? Obviously, that if you are not on Facebook, you need to be. What are you waiting for? You want to have your own Facebook e Marketing strategy in place by having your own business fan page. The point of this article is to explain to you how to start a fan page on Facebook.
Actually starting a fan page on Facebook is rather easy. But before, I begin to even explain to you the method. I want you to do something very serious, which is called benchmarking. By doing some study on what your competitors are doing on Facebook and their Facebook Fan Pages, you will be extra prepared and well equipped to know what to do with your business’s page. Look at their page and observe what type of comments are they posting to their wall, what type of images, videos, and discussions are they posting. perform they sell any products on their page? Do they have a opt in box for their fans to subscribe to for a free newsletter? Do they have a modified welcome tab? All of these are great things to have on a Facebook Fan Page and are important in knowing whether or not your competitors have and how they show them.
For your Facebook e Marketing policy, consider whether or not you want your business page tied into your personal profile. You can set up a fan page on Facebook off of your personal profile or you can have totally exclusive from your personal profile. It is really up to you as well as what type of business you have. For example, many sole proprietors will have a page that starts off of their special profile, because they are their brand and they want their fans to know what goes on in their personal lives. This makes them make that trust factor with others. However, a larger corporation like Target would not want to be started off of their CEOs main personal profile. This would not look very great . And, there is no reason why any person would need to know what is going on in the personal life of the CEO in order for them to shop at Target.
Once you have determined whether or not you want to be associated with your business’s page, now you need to know how to start a Facebook Fan Page. The following are four easy steps to get your business’s own fan page started today!
1. Go to Facebook.com/Pages

2. Fill in the information below Official Page.

3. ensure the box next to where it states that you are the official representative of your business and have the right to create the page.

4. Click on make official page
Congrats. You have just started your business’s executive Facebook Fan Page.

Friday, March 25, 2011

Optimize Your Social Media Pages


When you hear about social media, the initial thing that pops in mind is Facebook. The next thing is most likely about making lots of friends and sharing updates online and so on. But do you know that social media plays a big role in search engine optimization? Making use of a Facebook Fan Page or group can increase your traffic and improve your website’s ranking on search results.
You must realize, as many website owners have, that you want a Facebook or Twitter page to accompany your site. Treat your Social Media Pages as individual websites and provide them with as much SEO qualities as possible. The first thing to perform is to know which category your website falls under before you create a fan page. If yours is a business website or just for fun or exercise, you can categorize it appropriately for it to appear among relevant search results done within the social network.
Also take benefit of research done about social networks and how people use them, for example, there is the most activity in the mornings and evenings quite than afternoons, and that posting something for your fans once a week is most successful. There are lots of researchers looking at social networking today, and you can significantly benefit your SEO strategy from their findings.
The content of your social network page is too important as what goes on your website. Make sure that you have relevant content and evade spam messages. Do use sufficient keywords in your content as well because Social Media Pages also appear in search engine results. a further tip is to add links to your website onto your social networking page regularly as a source of link building.
You must do your best to give your fans information that they can use and discuss on the networking site. Your updates should encourage opinion from users such that you get more fans and in turn more traffic to your website. Promote your website through social networks so that you create viable links and higher ranking on all search results from within and outside the network.

Friday, March 18, 2011

Why You want A Blog & A Facebook Fan Page (Hint: Facebook vs. Google)


it used to be, about five years ago, when SEO (search engine optimization) was the thing of each online publisher. From blogs like this one, all the up to huge content producing sites like NYTimes.com, the hub was dead set on search optimization and getting higher rankings in Google and the exclusive environment of Google News.
however there’s a shift happening in the way online publishers are generating the highest volume, and the highest quality traffic. And that Facebook is becoming extra valuable than Google.
Oh snap… I did not just say that did I?
Oh yeah, you heard me right – Facebook is becoming (or perhaps already is) the more authoritative referral source of online traffic to sites than Google.
And how do I identify this, you ask?
Let’s take a seem at The New York Times new paywall structure – the strategy implemented to charge for online content.
The New York Times set up a paywall used for it’s online edition (NYTimes.com) where you can study up to 20 articles per month for free from the site.
Traffic from Google information will be charged after only 5 visits per month..
However, traffic that comes to a NYTimes.com editorial from Facebook or Twitter is 100% exempt from the 20 article per month limit – meaning, when you visit an NYTimes.com editorial from Facebook or Twitter, it doesn’t count against your monthly quota of free articles.
hence why would The New Yorks Times charge after 20 visits to their site, and after 5 visits from Google News, but completely exempt traffic from Facebook and Twitter?
To put it simply, communal networks are driving a massive amount of traffic to newspaper sites.
Is SEO dead then?
I don’t believe so, because you still have the relevance and shear volume of search traffic happening on Google.  Articles that obtain a top ranking from your site for long tail keywords can be a long term source of continual traffic to your site.
except for sites that are active, producing multiple articles per day on news worthy stories, the NYT is finding that social networks are more valuable than Google.
Why you require a blog and Facebook Fan Page
This brings me to the reason of my title.
I believe we are at the very forefront of the bearing of Facebook, Twitter, and social networking.
The future of the online world is social, which will also include search. Search algorithms will become highly optimized based on a “friend interactions and recommendations” – it’s inevitable.
And by social networks like Facebook becoming such huge sources of high quality traffic, you can benefit greatly by having a blog and a Facebook Fan Page,Social Media Pages.

Friday, March 11, 2011

Why People are Missing Your Facebook Fan Page Updates


It can be Valentine’s Day, but I have no love in my heart for FaceBook right now.Sometimes I hope they would just leave things alone.  As soon as we catch used to how everything works, they change it up on us.

New Facebook Fan Page Updates

If you chose to update your fan page to the new layout, which will be mandatory in March, you may be wondering what happened to your most recent posts made by some fans.
They essentially are here.  They’ve just been reorder.  With the fresh update, the “friends” you’ve interacted with recently and/or the most get top billing, while the other posts get buried further down the page.
The thought of the new Facebook update is to prioritize and feature the people and fan pages you interact with the most on your news feed.  I coincide this makes sense among your personal Facebook account since most populace don’t cooperate with every one their “friends” and facebook fan pages they “Like.”
everybody has their favorites, so it’s convenient to see those first.  In fact, this feature is not truly new.  FaceBook has been doing this for fairly some time with the news feeds, but they’ve recently just kicked it up a notch and applied this logic to facebook fan pages.
So for facebook fan page owners, this means those who don’t interact with your page much may not be seeing your updates on their news feed.
However, my genuine issue with the update is the new default posting order on the fan page.  It now makes sense to have the most recent post displayed first, and if that’s no longer the default, at least give us the option to change it.
I suppose they figured adding the email notification for every new post would placate us, but I find it ridiculous that I have to go hunt and peck for the new posts because the are buried somewhere on the page.  It too decreases the chances of people interacting and replying to the latest posts.

live on the Radar

While there appears to be no fix for the fan page posting order, you can do something about reappearing on your fan’s news feeds.
Perhaps add a informal note to a prominent area on your site or even create a quick blog post that educates them. For example…
Missing our Facebook fan page updates?  Here’s how to stay connected.  Scroll to the bottom of your FaceBook homepage, choose Edit Options, then select Show posts from: All your friends and fan pages.
Of course, not everybody will want to do this, but there will be some who still want to receive updates from all their “friends” and fan pages.

Friday, March 4, 2011

How to utilize Facebook in Internet Marketing


Social networks have confirmed themselves to be an important part of any internet marketing campaign for entrepreneurs looking to make money. One well known social networking site is making development in being a “place to be” for local businesses that want to reach out to potential customers.
It is impossible to be a business that people are going to take sincerely if you don’t have a website. Your website is your storefront to the globe. It doesn’t truly matter what your niche is or if you are providing products or services. That doesn’t mean that a website guarantees your achievement, you have to know how to advance it. The greatest and most effective time honored way is through internet marketing, specifically SEO. Today, that SEO wants to be done through the social networking sites like Facebook.
There are only some “gurus” on the net that will tell you the best way to use Facebook is to tap into your local market, meaning that you are reaching out to your friends and their friends and other people that live in the same common area as your business. Brick and mortar businesses are well, but there are more and more virtual businesses out there that aren’t limited to a local environment.
The first thing you need to do is create Facebook Fan Page There are a number of businesses that have even gone as far as creating “Facebook Pages” that are essentially simple templates that you can use to promote your business. Once your page is created you want to group with other businesses but you also want to network with people. The most excellent part of this is that Google is indexing these pages now which are driving more traffic to Facebook, which means that there will be more target traffic to your site.
The first thing you are going to require to do to get Facebook to work for is set up a blog on your website. Once you have produced that blog you want to go to your business facebook page and click on “Edit Page” and then click on “More Applications” and look for the RSS feed application. Once you find it you want to add that application to your Facebook fan page but you want to use the url for your blog from your website. This will agree to your blog to show up on your Facebook page and they will not have a “no follow” tag associated with the feed. This is essential because it will allow you to pass page rank from Facebook to your website.
Currently optimizing your blog is essential. Make sure that the posts to your blog are usual, relevant and targeted. Perform the research to make sure you are using the keywords that people are searching for. After that you can start networking your Business Facebook page. The further profile pages that you can link to your page the more your page will get crawled and the better your page rank will be.